“Regina Pasta” becomes the official sponsor of Zamalek Club for 3 years

“Regina Pasta” becomes the official sponsor of Zamalek Club for 3 years

Karim Abu Ghali: We aim to support popular clubs to enhance competition for the benefit of Egyptian football

Cairo, February 14, 2024

As part of the company’s strategy to support Egyptian sports, Regina Food Group – one of the leading food industry companies in Egypt – has signed a contract with United Sports Company, the marketing rights holder of Zamalek Club, to sponsor the sports teams of Zamalek Club for a period of 3 years.


This is in line with Regina Food Group’s marketing strategy, sponsoring major sports events and activities to further engage with the Egyptian audience. It is also in line with Regina’s efforts to support the development of popular clubs, contributing to the national team’s talent pool for the dream of qualifying for the World Cup and delivering a strong performance in continental tournaments in the coming period.


The sponsorship agreement for Zamalek Club was signed by Mr. Karim Abu Ghali, CEO of Regina Food Group, and Mr. Mohamed Yehia Lotfi, representing United Sports Company. A press conference is scheduled in the coming days to announce all the details of the contract, with the presence of Zamalek Club’s board members and some of the first-team stars.


In this regard, Mr. Karim Abu Ghali, CEO of Regina Food Group, said, “We are delighted to sponsor the esteemed Zamalek Club to contribute to the continued development of Egyptian sports and enhance communication with our customers across various governorates. We wish Zamalek Club success in achieving victories in continental and international tournaments to strengthen Egyptian football’s leadership in Africa.”


Karim Abu Ghali emphasized the importance of national companies with famous brands sponsoring popular clubs with historical significance. This contributes to creating strong competition and achieving equal opportunities in local tournaments, benefiting Egyptian sports by providing the national teams with the best talents.

Regina Food Group places great importance on sponsoring significant sports events and activities in Egypt. The company has previously entered into sponsorship contracts with the Egyptian national handball team through the International Federation’s marketer, extending until the year 2031. This includes support for the qualifying rounds of the FIFA World Cup. Additionally, Regina Food Group actively engages in various community contributions, providing financial support to numerous major charitable organizations. The company plans to continue its corporate social responsibility activities throughout the current year, focusing on supporting priority groups under the initiative ‘Your Children Have Got Your Back, Egypt

Regina Company for Pasta and Food Industries participates in Anuga 2023

Regina Company for Pasta and Food Industries is thrilled to participate in Anuga 2023, the world’s leading trade fair for food and beverages in Germany. From October 7 to October 11, 2023, visitors can find Regina Company at booth Hall 2.1 a-051 in the Egypt section. The company will showcase its diverse range of pasta and food products, emphasizing quality and innovation. Anuga 2023 provides an excellent platform for Regina Company to connect with industry professionals, establish partnerships, and stay updated on emerging trends.

Regina Company’s Efforts to Cultivate Local Durum Wheat in Upper Egypt Hold Promise for Self-Sufficiency

In an exclusive interview with Food Today Magazine, Mr. Kareem Abou Ghali, owner of Regina Company for Pasta and Food Industries, revealed the company’s unwavering dedication to utilizing locally-cultivated wheat for pasta production, through a collaborative effort with farmers in Upper Egypt. This pioneering initiative is geared towards attaining self-sufficiency and minimizing dependence on imported wheat, which is primarily used in bread production, a staple in the Egyptian diet.

Mr. Abou Ghali emphasized the importance of this strategic move, stating, “Regina Co. is firmly committed to supporting local farmers and utilizing their high-quality wheat in our pasta manufacturing process. By doing so, we aim to achieve self-sufficiency in wheat production, reduce our reliance on imported wheat and optimize our foreign currency expenditure. This initiative aligns with our mission to prioritize the use of local resources, support the national economy, and provide consumers with premium pasta products.”

Regina Company’s collaboration with farmers in Upper Egypt has been ongoing for a substantial period, further highlighting their long-standing commitment to cultivating a sustainable supply of wheat. This collaboration not only contributes to achieving self-sufficiency but also strengthens the partnership between the agricultural and industrial sectors, fostering economic growth and stability.

Moreover, Mr. Abou Ghali expressed his optimism about the potential for Regina Co’s locally-produced pasta to gain traction in international markets. “Egypt possesses immense competitiveness in foreign markets, particularly in the United States and Europe. We take great pride in our longstanding excellence in the African market, and now we aspire to expand our reach further. By utilizing locally-cultivated wheat in our pasta production, we are confident in delivering superior products that meet the highest international standards and cater to diverse consumer preferences.

Regina Company for Pasta and Food Industries participates in [Ahlan Ramadan] exhibitions and announces the [Weladek Fy Dahrek Ya Masr ] Arabic for “Egypt, Your Citizens Have Your Back” initiative.

Regina Company for Pasta and Food Industries announces the launch of the “Egypt, Your Citizens Have Your Back” initiative, as part of their participation in the prestigious Ahlan Ramadan exhibitions in Nasr City. The initiative, which was first announced during the Cairo Food Summit on February 27th, aims to support Egyptian citizens during these challenging times.

Read more “Regina Company for Pasta and Food Industries participates in [Ahlan Ramadan] exhibitions and announces the [Weladek Fy Dahrek Ya Masr ] Arabic for “Egypt, Your Citizens Have Your Back” initiative.”

Ahlan Ramadan

Egypt’s Prime Minister Mr Mostafa Madbouly inaugurated the “Ahlan Ramadan” [ Welcome Ramadan] exhibition that offers food commodities in affordable prices. Regina Pasta for Pasta and Food Industries is participating in the exhibition and offering discounts on its products in celebration of the holy month of Ramadan.

Read more “Ahlan Ramadan”


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