When I first joined Regina in 2002 as a fresh graduate from Boston University, I was both excited about developing the company’s great potential for future growth and concerned about maintaining and expanding the quality standards. Those standards had been at the core of the business since my father, Mr. Montasser Abou Ghali, founded it back in 1986. Whatever business my father had taken on, he had always put quality at the top of its priorities. This company I now had in my hands was not going to be an exception. In Regina, quality surpasses just producing premium pasta products, quality is taken to the maximum by its management, employees, systems and structures, as well as in the services the company provides to local and international clients.
My first attempt to boost our growth potential was re-launching our main pasta brands, “Regina” & “Masreya”. Fortunately, the market’s response exceeded all expectations. This positioned us as leaders in the premium and medium category of the pasta industry in Egypt. The market opportunities seemed endless and as the only semolina milling producer in the country we had to aim high. Why not reinforce our market and also cater to all consumer segments? The premium category was then backed up by “Delicia”. We opened up to the economy segment with new brands like “Star” and “King” and we penetrated the bulk pasta market. Moreover, we ventured further and started to produce our own “Regina Tomato Paste”,
With an actual growth rate of 15% per year, Regina is by far the market leader in the Egyptian pasta market, with an over 92% market share in the Durum Wheat segment. Our international presence is constantly expanding and we now export to over 30 countries worldwide.
Quality is what it all revolves around. It is the core of our business. We are constantly searching for new ideas, investing in technology, expanding our production lines and asking ourselves how we can be more ecoh-friendly and responsible towards the society.